What makes a certain design ‘great’?
That question can be surprisingly difficult to answer, so we decided to go to the professionals for some answers. We asked the five members on the jury of our ‘Design Your Own Icon’ competition to help us break down what exactly takes a design from ‘good’ to ‘great’.
This week we’ve met with another member of our jury, Anna Vilhelmine-Ebbesen. Anna is the Senior Design Coordinator for Kvadrat, holding the leading position in Europe’s high-quality contemporary textiles market.
Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s design tradition. Kvadrat continuously works to expand the aesthetic, technological and artistic boundaries of the use of textiles through a long series of collaborations with some of the world’s best designers, architects and artist such as Raf Simons, David Adjaye and Olafur Eliasson. Kvadrat fabrics have been used in some of the world’s most important architectural landmarks such as Fondation Louis Vuitton, Paris, Museo Jumex, Mexico City, Museum of Modern Art, New York and Guggenheim Museum, Bilbao
Scroll down to learn what Anna believes truly defines ‘great design’.
What do you believe are the hallmarks of great design?
It´s a combination of a lot of different layers that all complement each other.
You need to have a coherence between high quality, function and aesthetics. A desire and need for design that is communicated from the design itself, is something that truly makes a great design stand out.
What are the elements of great design?
Great design contains elements of something unexpected that evokes curiosity and challenge your perception and preconceptions.
The different components of function, shape, color, surface, texture and pattern are each stand out, but are incomplete without the others. Design that can do this shows the beauty and true potential of a masterful product.
What first attracts you when looking at a piece of furniture?
It’s a very immediate and visceral experience. It´s an immediate reaction on how well shape, textile, color and details are linked together.
What role does color play in furniture design?
Color is a strong signature. It communicates, creates identity and immediate speaks to your senses and influences your overall opinion of the furniture.
Color create richness and evokes feelings. It brings extra value to a design.
What is the importance of color selection in furniture design?
That you are aware of what you want to communicate and consider the context.
Shape and color complement each other in an inspiring and meaningful way, and carefully considering the context that your end design must live in is crucial. A designer should consider context in order to ensure that you are communicating the feelings you want to communicate to the public.