Design: Arne Jacobsen’s iconic 606 turns pink

The whole month of October it’s all about pink at Radisson Blu: every single Radisson Blu hotel will give one business class room a pink makeover in the context of our breast cancer awareness campaign “Love Blu, Be Pink”.

Radisson Blu Royal Hotel in Copenhagen now has come up with a very special treat for the occasion, which especially design lovers will appreciate:

Throughout October the iconic room 606, designed by the legendary Arne Jacobsen and usually accessible for guided tours only, will open its doors again to guests for a limited amount of time. A unique opportunity to spend a night in the historic suite and truly experience this magnificent design treasure – with a touch of pink.

The renowned Danish designer, part of the modern movement, mainly made a name for himself with his furniture designs such as the iconic egg chair. With the SAS Royal Hotel, now Radisson Blu Royal, Jacobsen was given the opportunity to design what has widley been labelled “the world’s first designer hotel”. , Built from 1956 to 1960, he designed everything from the building and its furniture and fittings to the ashtrays sold in the souvenir shop and the airport buses.

“We are extremely proud of room 606 – it is a true design treasure and an important piece of our design heritage. As part of the “Love Blu – Be Pink” campaign we have decided to reopen the hotel room and invite our guests to enjoy this design icon and at the same time support the important fight against breast cancer”, says Helene Hallre, Hotel Manager at Radisson Blu Royal Hotel.

Let us take you on a pink-tinted visual tour through the famed hotel room, and if you want to experience it for yourself, you can make a booking here.

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The pink 606 is available until 31 October 2016. When the campaign is over, the design icon will go back to its original colors.

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