Unlike almost all natural resources, water is vital for life. Take a closer look at the world water crisis and you will find it manifests in different ways across the world, from freshwater lakes shrinking, to contaminated drinking water sources, to groundwater depletion caused by sustained groundwater pumping. The crisis is not about having too little water to meet the needs of humanity but rather about water resource management. One of the ways Radisson Blu is helping to address this global issue is by partnering up with Brewgooder beer.
How can beer help reduce our water footprint?
Innovative solutions and commitments from all industries, especially the hospitality industry, are integral to improving how water is managed. Radisson Blu's eco friendly hotels have teamed up with Bewgooder to help make a difference from a distance.
Brewgooder is a non for profit craft beer organization on a mission to provide clean water for 1,000,000 people through the power of craft beer. How does it work? Well, 100% of the beer profits go to clean water charities. With the help of the people at BrewDog – who brew the beer at zero margin – they founded Brewgooder, asking craft beer drinkers across the world to help them on their mission. Almost 1,000 backers and over 30 bars, shops and restaurants helped to raise enough money to begin brewing the first cans of Clean Water Lager. In Brewgooder's first year, two new well projects were funded in Malawi providing 5,000 people in rural communities with clean drinking water.
Radisson Blu eco friendly hotels
Sustainability is key to the brand, as demonstrated by our Blu Planet program. Flagship Blu Planet initiatives such as the Towel Reuse Program in support of Just a Drop and Soap for Hope exemplify our commitment to sustainable water consumption. To date, Radisson Blu has helped provide clean drinking water to over 15,000 children in Kenya and India for life. The ‘Soap for Hope’ program has seen each of our hotels donate 1.7 million tons of soap to prevent millions of deaths by hand washing.
Drink beer to make a difference
You can contribute to helping others by grabbing a can of Brewgooder while at the bar of any of the UK Radisson Blu hotels. This year, Brewgooder will provide 33,000 people in Malawi with clean drinking water, whilst also launching WASH programs and funding hand pump repairs.
So, beer drinkers unite! Not only will you be enjoying the taste of refreshing craft lager, but you'll also be transforming lives. The more Brewgooder beers consumed, the more wells get dug.