With the festive season at an end, retailers are offering fantastic bargains to keep the customers coming. With its innovative design culture, bustling streets and mild climate, Gothenburg is our top choice for shopping till you drop this January.
Although the city is also home to Scandinavia’s largest indoor shopping centre, Nordstan, you’ll want to head to Gothenburg’s independent and vintage boutiques to find the sort of stylish pieces no one else will be sporting back home. The seasoned shoppers at our Radisson Blu Scandinavia Hotel, Gothenburg have rounded up some of their favourite hidden gems for your one-of-a-kind holiday find.
Best for: vintage shops
Head to Magasinsgatan for the most unique vintage pieces. The cosy Pop Boutique is decked out with retro furnishings, including comfortable 1970s sofas and beautiful vintage housewares. This vintage chain has turned upcycling into an art, reusing chic patterns and fabrics for its own funky in-house label. Afterwards, indulge your alternative side at nearby Prickig Katt. Quirky is the name of the game here, an exclusive stock of eccentric brands and a splendid array of millinery and accessories. It’s worth the visit just to get some style tips from the fantastically dressed staff.
Best for: independent boutiques
Just around the corner from Magasinsgatan, you’ll find some of Sweden’s best independent designers. Vallgatan is packed with independent fashion and home design boutiques. The Nudie Jeans flagship store is our top pick of the bunch. The brainchild of Maria Erixon – a former designer for Lee Jeans – Nudie is known for producing stylish, environmentally responsible denim that really keeps its shape.
Best for: ethical clothing
The DEM Collective on Storgatan is the next must-visit stop for fans of organic, ethically produced clothing. This tiny shop prides itself on its minimalist basics, including t-shirts and hoodies, made using 100% organic cotton from their own ethically and ecologically responsible factory in Sri Lanka. They also offer item personalisation, so if you’ve ever wanted to immortalise a favourite witty slogan or funky design, this is the place to do it.
Best for: label queens
For designer brands, head to NK on Östra Hamngatan, just north of Vallgatan. This excellent Swedish department store has enough designers under its roof to please even the poshest shoppers. Here you’ll find international labels like Marc by Marc Jacobs, Dior and Prada, as well as home-grown brands like Whyred and Acne. With six levels and over 100 departments to explore, plan on spending a good chunk of your time – and krona – here. The aroma of freshly ground coffee beans and top quality chocolate at NK Kaffe, Te & Choklad promises a much-needed boost to those who have shopped until just about ready to drop.