Twice a year fashionistas from all over the world come to Madrid for the summer and winter edition of the Mercedes-Benz Fashion Week. The 68th spring-summer edition is kicking off this month, showcasing the show-stopping upcoming collections and designs of more than 49 brands and creators from all over the country. See below for a guide on what to expect this year.
Madrid, a fashion destination
Considered as the most important event of the Spanish fashion industry, Madrid’s fashion week cannot to be missed if you're eager to be among the first ones to uncover the latest trends of the best Spanish designers. Accordingly, the event attracts a mix of glamorous celebs, bloggers and fashion experts each year.
The event mainly takes place in an exhibition complex just outside the city center and close to Madrid’s international airport. As per previous years, on the first day fashion parades and presentations will take place at different places in the city. From the 7th until the 11th, these will take place in Hall 14.1 at IFEMA-Feria de Madrid. In this year's edition, you'll be able to witness catwalks by creators Roberto Torretta and Menchén Tomás on the iconic Plaza de Cibeles square.
Top Spanish designers
Several major catwalks will take place at the Feria de Madrid exhibition center, and most designers and labels who took part in the previous editions are back again this year, including some of Spain's most famous designers including Agatha Ruiz de la Prada, Pilar Dalbat, Ángel Schlesser and Dolores Cortés.
Samsung EGO (a committee for young talents in fashion) will open the calendar of events with runway shows by 9 emerging Spanish designers. Expect exciting surprises and ideas here! And on July 5th, the third edition of UNDRESS by the colorful Desigual brand will be held. On an innovative stage set up in the city, they will present key themes about 21st century Spanish fashion, for example the aesthetic influence of street art and fashion. What's more, this year, the event has decided to go one step further with a commitment to sustainability: designer Juanjo Oliva, through his Oliva brand, will present 'Ecofashion Project by Ecoembes', a collection made from only recycled materials. Adam Kost, international designer of Mercedes-Benz Prague Fashion Week will close the event.
Shop till you drop
With an event gathering all the best talents of the Spanish Fashion scene, it should come as no surprise that the city is also perfect for designer shopping. The Salamanca’s district is the place to be when you’re looking for designer shops and exclusive restaurants. On Calle de Serrano are two high-end department stores, El Jardín de Serrano and El Corte Inglés, as well as a branch of Agatha Ruiz de la Prada if you have your eyes set on bright and colorful design. For street fashion or club wear, the Desigual outlets are also a great choice for a younger crowd.
After a day of discovering the latest trends and dreaming of your next shopping spree, our Radisson Blu Hotel, Madrid Prado is the ideal place to rest in style for a trendy night in the Spanish capital. Going back to the MBFWM the next day? Not a problem, it will take you just 20 minutes by car from our hotel to get to the event.