Getting your fashion fix at Avenue Montaigne

Getting your fashion fix at Avenue Montaigne

Between Avenue des Champs-Élysées and the Seine lies Avenue Montaigne, the Parisian street that's synonymous with high-end fashion. Take the 10 minute stroll from our Radisson Blu Champs-Elysees Paris to discover the part it's played in the industry's history, and to browse through some of the most breathtaking clothes you can buy.

Live the Dior dream

Paris has given us more era-defining couturiers than any other fashion capital. Alongside the likes of Coco Chanel, Hubert de Givenchy and Pierre Balmain, Christian Dior helped to make it the style-setting city it is today. His townhouse at 30 Avenue Montaigne has been the brand's flagship store since the '40s, and is a place of pilgrimage for fashion devotees. The grand neo-Louis XVI-style salons hosted the designer's revolutionary New Look show in 1947, and are still used today to present collections. Visit the famous address to experience Creative Director Raf Simons' cutting-edge interpretation of the classic Dior spirit, sculpting opulent femininity into modern silhouettes.

Wander around the international circuit

Walk further along the avenue and you'll come to Ralph Lauren's magnificent women's wear and accessories store, which has quite the history. Although it's now home to an American brand, the rococo building once belonged to Madeleine Vionnet, a seriously influential 20th century French designer. For shoe shopping stop by Jimmy Choo; the British brand's fabulous stilettos have a never-ending list of famous fans, including Kate Middleton and Sarah Jessica Parker. To finish up your international tour, visit Giorgio Armani, where you'll find Italian leather bags and elegant cocktail dresses dotted around a sleek grey and taupe interior.

See French fashion in its natural element

You can't go to Avenue Montaigne without browsing through the shops of homegrown talents. French fashion house Céline opened a new flagship store on the street in April 2014, a serene expanse of pale stone and marble away from the hustle and bustle outside. The brand is known for its Parisian nonchalance, and that's definitely apparent here as its trademark totes and minimalist clothing are displayed against this neutral backdrop. Continue for just a minute's walk down the street and you'll come to Louis Vuitton, which has a far more relaxed ambiance than that of the busy flagship on Avenue des Champs-Élysées. Louis Vuitton has always been iconic, but the recently appointed Creative Director Nicolas Ghesquière has breathed new life into the traditional French brand. His creations are the epitome of contemporary French fashion, with an emphasis on wearable, understated chic.

Lose yourself in the market

When you're on Paris' most fashionable street, the market isn't going to be like any you've ever seen before. Montaigne Market is its first multi-brand store, filled with a carefully edited selection of wares from 60 internationally acclaimed designers. This is the place to go if you want to get your fashion fix under one roof; there are provocative, grunge-influenced looks from Saint Laurent, expertly crafted denim from Rag & Bone and glamorous elegance from Valentino. As well as stocking big name brands, Montaigne Market showcases work from up-and-coming designers like London-based prodigies J. W. Anderson and Christopher Kane.

Tell us what you think