Reducing Our Water Footprint at Radisson Blu with Blu Planet!

Cape Town

Did you know that water covers 71% of our incredible planet but only 1% of this massive amount is actually drinkable? Experts predict that, by 2025, more than half the world’s population will be facing water-based vulnerability. Meanwhile tourism and hotels create an increase in water consumption, significantly impacting local water availability for the communities in which we operate. Our Blu Planet initiative has a specific focus on conserving and protecting the earth’s priceless water supply. Read on to learn how you and Radisson Blu can help save water.

An eco-friendly Super Breakfast

Last year, we partnered with the international charity Just A Drop in our towel reuse program to great success, helping to save over 5,000 children by providing them with safe drinking water for life. This year, we’re focused on our Super Breakfast. Not only is this the most delicious brand concept we’ve ever had – it’s one of the most eco-friendly ones as well. The new Blu Super Breakfast focuses on superior quality and 20% less food waste; and we found out that this new breakfast also has a lower carbon and water footprint.

Radisson Blu Oslo orange and smoothie for breakfast

Reducing our water footprint

A water footprint is the quantity of fresh water used in growing food or producing products. It takes into account rainwater, groundwater and water discharges. For example, producing fresh fruit – an apple or an orange- used far less water than a glass of juice (50-70 liters versus 170-190 liters for a glass of juice).

To help us compare the water footprint of the old and new Blu Super Breakfasts, we invited the Water Footprint Network (WFN) to calculate the two breakfasts’ water footprints; using the Radisson Blu Hotel, Zuirch Airport as a case study. We were delighted to find out that since this hotel has changed to the Super Breakfast menu, the total average water footprint went from 1,275 liters (about 280 gallons) per guest to 997 (about 219 gallons) liters.That’s a 22% reduction in the water footprint!

Understanding the water footprint of our Super Breakfast and how it has decreased by reducing the amount of food waste and changing some of its components is an important step for us in our water stewardship journey.

Radisson Blu Plaza breakfast buffet

Traveling responsibly in Cape Town 

Cape Town South Africa, one of our Blu destinations, has a warm Mediterranean climate, with dry summers. So droughts can sometimes be a challenge. At Radisson Blu, we are continuing our commitment to preserving water. Each of our hotels in the region has been actively implementing new initiatives to save as much water as possible. We are also taking every opportunity to educate and encourage our guests to save water too.

Water-saving initiatives implemented by each of the hotels include the removal of all the bath plugs and the installation of aerators to reduce water flow from all taps, just to name a few. To reduce the amount of laundry, guests are encouraged to reuse their towels as part of the ongoing Just A Drop initiative. In addition, the linen is changed every three days or upon request. So join our hotels in their commitment to preserving water!

Cape Town Table Mountain

We’re excited to help raise awareness among our guests on the issues of water sustainability and the value of reducing one’s water footprint! Read the full report here and find out more about our other Responsible Business actions.

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