Blu Planet: Soap for Hope launches in the Middle East & Africa

This fall staff from our six Dubai hotels gathered at Radisson Blu Deira Creek for the launch event of the Soap for Hope program, which recycles used hotel soaps into fresh bars for distribution in local communities with limited access to hygiene and sanitation in collaboration with Diversey Sealed Air.

Did you know that a typical 400-room hotel generates 3.5 metric tons of solid soap waste each year?!  Over 7 million children die yearly from diseases that can be prevented with simple hand washing. Often these children live in communities who need soap but have no access to it. With Soap for Hope, unfinished soap bars are reprocessed locally and donated to the local community as free health care.

As part of the launch, many Radisson Blu hotels across Africa and the Middle-East collected, reprocessed and distributed used soap bars. These hotels and their local partners will distribute an estimated 66 tons of soap per year to provide soap for no less than 45,000 people.

During the launch period already more than 20,000 unused soap bars have been collected to be reprocessed.

Watch the video below from the kick-off event at Radisson Blu Deira Creek in Dubai to discover how it all works:

By the way, Radisson Blu has many more responsible business initiatives united under the Blu Planet programme, which you can read about here.

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