SIRHA 2017: Radisson Blu and Radisson RED Conjuring a World of Inspiration and Emotion

SIRHA 2017, the international hospitality and catering event will be opening its doors in Lyon on January 21st (Eurexpo). Radisson is happy to be part of this major international exhibition and to feature two of its most innovative and memorable brands, Radisson Blu and Radisson Red.

Sirha cover

Highlights from Sirha 2017 in Lyon

With more than 189,000 visitors and up to 500 international exhibitors in 2015, this is a leading event in the industry and a unique place to showcase all innovations. During the course of this year’s SIRHA, a series of major events will be taking place such as the Bocuse d’Or 2017, one of the most prestigious awards in the field of international cuisine but also, amongst others, the Maître d'Hôtel Trophy or the SIRHA Innovation award.

For the first time, Radisson will be joining this exceptional event and would like to mark its presence in an exceptional manner.


Immersive booth and connected journey

An amazing journey is awaiting you at the Radisson booth. Forget all preconceived ideas and step into this immersive world for a unique expanded reality trip through the world of Radisson. To enhance your visit, we will deliver you with a special chip, the size of a sticker to be placed on your badge, which will allow to collect information throughout the journey. At your own pace, you will be able to load your chip with the information you want on specific destinations, activities in our hotels, etc (all information can be downloaded later when returning to your office).

RED and BLUAre you Red? Are you Blu?

Throughout the day, we will propose a series of live performances which will dive into the universe of our two major brands: Radisson Blu and Radisson Red. These events will create magical moments around three main themes:

  • Design: discover our refinement with an original fashion show and a live demonstration of clothe customization
  • Magic: discover the magic of our destinations through the tricks of a mentalist
  • Sophistication and taste: discover our Blu cocktails

Presenting great news from our hotels

Our presence at the conference is also a great opportunity for us to unveil some of the most thrilling novelties currently happening within the group:

  • The opening of our new lifestyle hotel brand: Radisson RED Brussels.
  • The launch of a newly redesigned Radisson Blu in Lyon
  • A brand-new rooftop restaurant at the Radisson Blu Nice.

Meet us on the stand to learn more about these great events and many others.

Sabrina Lucas

Delight, surprise and emotion at all the stages

Your experience would not be complete without some X factors and surprises. And to do so, Radisson is going to organize a series of contests and draws during the course of the conference. These will be taking place:

  • Within the stand during your interactive journey
  • During the live performances of a magician / mentalist
  • On Facebook and Twitter


Be part of the fun and join the draw on Social Networks

If you are an attendee, be informed that we are also organizing a contest on Facebook and Twitter. Simple and easy: send us your best picture taken during the conference illustrating a BLU experience or a RED experience. Photographs can include selfies, pictures taken at the Radisson stand, during the live performances or astonishing moments during the conference. A draw will be organized to determine 2 winners. There will be one BLU winner and one RED winner. To take part in the draw, make sure you provide one of the following tags @radissonblu or @RadissonRED and one of the following hashtags: #bluXperience or #REDXperience.




The current schedule is the following but may be subject to slight changes

January 22nd to January 25th

09h00 to 18h00: immersive experience at our stand

January 22nd

10h00: magical experience

11h30: fashion experience

15h00: cocktail experience

January 23rd

10h00: magical experience

11h30: fashion experience

15h00: cocktail experience

January 24th

10h00: magical experience

15h00: cocktail experience



Where to find us

Booth: LUM60, Hall Place Lumières

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