Staying in Style: London

London is one of the world's most influential fashion capitals with many major home-grown labels, high-profile events and resident fashion icons. Wondering how to capture that London Look? We've asked fashion bloggers to hand-pick a few on-trend key pieces that'll help you stand out in the crowd in London this Spring/Summer.

London: the UK's most fashion forward city

So what is it about London that makes it so fashion friendly?

Well, for a start London Fashion Week is one of the highest profile events in the fashion world and ranks as one of the 'big four' international catwalk influencers. Sponsors, the British Fashion Council (BFC), estimate that over £100 million are made during the event each year. The show is held twice a year in February and September at Somerset House in central London. The BFC also organises the British Fashion Awards, a high glamour event that takes place in December each year and boasts big name guests and presenters like Kate Moss, Donatella Versace and Miuccia Prada.

But it's not just the events and awards that make London stand out as a global fashion capital. London is a hotbed of emerging talent with graduates from Central Saint Martins and the Royal College of Art and an influx of fantastic foreign talent like Peter Pilotto and Roksanda Ilinicic setting up business here. And there are plenty of serious heavy-weight designers now based in London including Burberry, Stella McCartney, Alexander McQueen and Paul Smith to name just a few.

Fashion bloggers top picks






Kylie Martin from Memoir Mode recommends a visit to Top Shop in Oxford Circus to bag a pair of on-trend fur slip on skater shoes by TIKA2.

Kylie Martin started her lifestyle and fashion blog in 2011 and as well as being a Jacques Townhouse Ambassador has featured in Glamour, Cosmopolitan, More and OK magazine.

Emma Self also finds herself gravitating towards fashion staple Top Shop this time at the Strand for the perfect spring dress, a flattering scallop trim shift dress in white.

Emma's blog Bloomzy focuses on her love of European and Japanese fashion. She posts about fashion, beauty and life with a healthy dose of inspiration from her fashion muses Audrey Tautou and Rumi Neely.

Mads and Jessy from blog Messy LDN love their London fashion and recommend a trip to Zara on the Brompton Road in search of a summer staple – the wide legged trouser. Which, they say are, "effortlessly chic and will keep you cool on warm evenings."

They also recommend this leather biker jacket from Pepe at ASOS , "still massively on trend from AW and especially in pastel shades for SS14. They can be thrown over any outfit to make it look edgy."

West London natives Mads and Jessy have been fashion buddies since the early 1990s and are connoisseurs of London style which they describe as 'a mix of grit and glamour, fun and fight."

Ben from Smart Geezer suggests Kardgon cargo shorts from Duck and Cover for a comfortable, smart casual look. He describes them as, "rugged and robust with stylish blue camouflage so you can march into an adventurous summer."

Ben describes his blog as being about clothes in the here and now – just good looking clobber at reasonable prices. He posts weekly on Mondays and Fridays with suggestions for trainers, clothing or anything else that looks good.

Rachelle from One Girl and a Blog  is another Top Shop follower of fashion this time opting for the texture gathered kneemidi skirt. She says, "Thanks to Grease, I’ve always been drawn to floaty 50s style midi skirts, so this is definitely a trend I’ll be wearing throughout Spring/Summer. The longer length and floaty style makes them equally comfy for a day in the office and drinks after work. It’s a great way to get out of your skinny jeans and be a bit more feminine. I love this Topshop version which also happens cover the pastels trend too!”

Rachelle started her blog in 2010 and writes about fashion, beauty and lifestyle.

London's top clothing & fashion boutiques

London has more unique and simply sumptuous clothing and fashion boutiques than we could possibly cover in one blog post. Savvy shoppers head straight to Oxford Street for high street fashions while hipsters shop in Soho and Covent Garden. Rummage the markets in Spitalfields for vintage bargains and hang around Hoxton with the arty crowd.

Whatever your style you'll find it in London.

Tell us what you think